Wii-pee!
I think, in my personal opinion, that wii is definitely a revolutionary gaming device due to its unique features and has truly attempted to "democratize"...
With its latest launch of the Wii gaming system, Nintendo is once again extremely successful in capturing the impulsive cravings of its gamers. The Wii is a unique piece that uses a distinct type of user interaction, an interface created through motion sensors and a remote control. This has created a lot of curiosity and hype within game-lovers. So far, many of those who have purchased a wii are extremely satisfied with this system. Many comments suggest that the wii gaming device is poorer in terms of intense graphic (often compared with playstation II), but contains extremely fun and addictive games that vary in concepts. These games suit different people with dissimlar skills -- a first clear attempt for Nintendo's concept of democracy.
Nintendo has released a series of simplistic commercials that use the marketing technique of product image positioning. This type of technique is typical in today's corporate world as marketing managers and business leaders desperately try to associate products with superficial aspects in life that contain real value, such as true happiness and strong family ties. The main concept of Wii advertisements come with the democratization of the gaming system -- portraying the product as suitable for all genders, age, personalities, and gaming skills. The commercials typically portray two Japanese voyagers driving towards various locations in the United States, visiting families and getting them addicted to the new product. This is truly quite efficient in portraying the message of democracy, as people maintain the connotation that this particular gaming device is suitable for all family members. Although this modern development has taken a turn for extreme success, I believe that this is merely another hype caused by successful marketing techniques. The democracy presented in this product is merely a marketing concept used to attract potential consumers, and in the future ahead, this gaming device will fade into blank space, overshadowed by a new technological gaming device with a new successful marketing concept... This cycle rings a bell, doesn't it?
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4 comments:
The beginning paragraph that you have started with, states that,
"...wii is definitely a revolutionary gaming devide..."
I was confused with what you've said at the end when you said,
"...this is merely another hype..."
Once again, I understand what you mean...that the Wii will just be tossed in a corner over time. The reason for the Wii to become so successful and to be able to create such a hype is because it is definitely a new revolution. The PS2 or 3 would be considered a "hype" in my book.
In my perspective, I believe that the Wii will create a new revolution-- a branch to more games that require more interactivity than simply thumbing. That is why it is creating hype.
The beginning paragraph that you have started with, states that,
"...wii is definitely a revolutionary gaming devide..."
I was confused with what you've said at the end when you said,
"...this is merely another hype..."
Once again, I understand what you mean...that the Wii will just be tossed in a corner over time. The reason for the Wii to become so successful and to be able to create such a hype is because it is definitely a new revolution. The PS2 or 3 would be considered a "hype" in my book.
In my perspective, I believe that the Wii will create a new revolution-- a branch to more games that require more interactivity than simply thumbing. That is why it is creating hype.
Hi Justine! You made some very good points in your entry, and I can tell that you put a lot of thought into it.
The Wii really is a very interesting gaming system, and it's features are very unique.
I really like how you mentioned the commercials, and the advertising tactics they used to get the consumers attention.
Great entry!
Yes i definately agree that the Wii is revolutionary. In my opinion, I think it does "democratize" gaming into to an all ages group. Games are so limited to children and adolescents that parents have forgotten the hype in a game. The Wii definately gives anyone the excitement of a game again.
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